Events have traditionally been one of marketing’s biggest spends, but they’re notorious for failing to generate useful information. According to Special leads Frost and Sullivan, marketers spend $565 billion on event marketing each year, but the resultant data is often reduced to a stack of business cards and a PDF of scanned leads. Understandably, this makes Special leads it difficult for data-driven marketers to justify expensive events, and to get clear insight into what works best.
Here are three techniques for getting the highest ROI Special leads from your event investment: 1) Real-Time Data Collection Every part of your marketing strategy is becoming digitized, including events. Event organizers can now collect and analyze information about attendees before, during, and after their event. This data can be used to improve the event experience, Special leads but more importantly, it can be used to qualify sales targets, improve Special leads lead generation, and optimize a company’s overall marketing strategy.
One of the most common ways of collecting attendee information Special leads is through event apps, which offer marketers and planners access to previously unavailable social data. This can in turn shed light on which attendees are most actively engaged, which speakers are most popular, etc. Even if an attendee never fills out a single feedback form, you can analyze each Special leads participant’s app activity – taps, likes, check-ins, comments, bookmarks, etc. These metrics provide actionable information to inform your decisions in real time. 2) Basic Event Metrics Regardless of the event,