with different approaches and tools. Depending on the line of business of your company or your goals, you can select what suits you. Some are: Inbound Marketing Also known as attraction marketing, it is the strategy that has a series of practices that have the objective that the possible client finds you organically, offering valuable content that provides important information that they are looking for, without interrupting their internet experience. . The user is attracted and naturally convinced to become a lead and later a customer.
Outbound Marketing In this methodology, advertisements are made, such as banners, which are presented to an audience with the aim of offering the product or promotion. A big difference is that you work on scheduled campaigns with a defined investment. social fax number list media marketing Specific strategies for social networks, where graphic content is often used to attract the attention of the public. Social networks are a powerful medium if they are used intelligently because they are a direct contact with your
customers. Thanks to the advertising guidelines you can increase your reach in these channels. Virtual social network icons. Social networks can be one more tool within a marketing strategy. SEO One part of digital marketing that is important within inbound marketing is search engine optimization (SEO) or search engine optimization . This works in part with the selection of keywords to rank at the top of the SERP's. This generates more traffic to your website and establishes you as a benchmark in your field.