Owned channels + personalisation = a winning retention formula
Personalised messaging and content takes into account psychographics (actual user behaviour as they interact with your digital touchpoints) as well as more straightforward user interest around specific products and services.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
This ensures your customers are seeing what they want to see—whether it’s deals, promotions, engaging content—when and where they want to see it.
We know that, increasingly, consumers expect experiences that are tailored to them. Last year, Salesforce found that 66% of customers expect brands ‘to understand their unique needs and expectations.’ Prior to this, Epsilon found that as many as 80% of consumers are more likely to make a purchase from a brand that provides personalised experiences.
But there is data which directly draws a line between better personalisation and customer nurturing too.
According to Invesp, 56% of online shoppers are more likely to return to a website that recommends relevant products, while SmarterHQ has found that those who shop more often find personalisation more helpful. Brand loyalty among millennials, in particular, increases by 28% if personalised communications are used.
In short, if you’re deploying personalised experiences, both on-site and in inboxes, you are nurturing those customer relationships – and increasing the chances that those shoppers will come back again and again.