Just like any other form of marketing, A/B testing can provide a lot of insight into your tactics. Even simple changes to a call to action can drastically improve your conversion rate. My suggestion would be to create and launch a campaign with a landing page, and run that campaign for at least a month. When the month is up, change up content, CTAs, or images on that landing page. After the second month is done, compare data like bounce rate, conversions, and time on page in Google Analytics. You can easily see which version of your landing page drove the most success for your company, and you can use that page. You don’t have to stop there, you can continue to repeat this process until you find a landing page that yields the most results. 6. CTAs Call to action, or CTA refers to how you are trying to get your client to take the next steps. In the example below, you can see that our CTA is “Start Free Trial”.
Your CTA will depend on your business and the landing page that you have set up. There are dozens of CTAs that you can include, some of the most common are “Sign Up”, “Learn More”, “Contact Us”, and “Subscribe”. The ultimate goal with CTAs is to get your client to a second, third, fourth page to keep learning about your company and to lead to a conversion. You will want to include multiple CTAs on your landing Consumer Phone List pages. It’s a good idea to have different CTAs on every page. On the page above, we have included the free trial button as well as contact, learn more, see all features, and see all integrations. This will help guide the website visitors to the exact information that they are interested in seeing, rather than having them search our site for it. On all of our pages, we include the free trial CTA as seen below. This will help your visitor remember why they are on your website if they get distracted with other information. UI and UX refer to user interface and user experience, respectively.
Essentially, they mean how easy your website is to use and how visually appealing it is. This is important to consider when creating your landing pages, because if they have a poor design, layout, broken links, etc, then your customer is not going to trust your business with their money. Taking the time to create an appealing website and landing pages will be worth it in the long run and you will have more success. I always suggest getting a second opinion when you are creating new pages, just to ensure you haven’t missed anything or to just check spelling and grammar. A great tool that can help you improve your website is UserTesting. All you have to do is sign up, enter in your target demographic’s information, and a link to your website. Then, you will be able to have real people that meet your demographic requirements visit your website, explain how they feel, and navigate through your website. This can provide your team with a lot of unique insight.